Junior Bachchan, Abhishek and Delhi Chief Minister Sheila Dikshit today launched WWF’s Earth Hour 2010 at World Wide Fund for Nature (WWF) office in New Delhi. The Earth Hour is being observed on March 27, 2010 from 8:30 P.M. to 9:30 P.M this year.
As a concerned individuals for the planet, Abhishek along with Sheila Dikshit lit the ‘candle of hope’ encouraging citizens of India to ‘switch on’ their minds and showcase solidarity and commitment towards climate change and energy conservation by ‘switching off’ the light for one hour. They also took pledge to intensify campaign for this purpose. They were joined by Ravi Singh, CEO of WWF India. Earth Hour 2010 is expected to be a culmination of over one billion people around the globe, in more than 6000 cities and towns worldwide, turning off lights and showing support for action on climate change.
Interacting with media Abhishek Bachchan said, “as responsible citizens of this planet, it is extremely crucial for us to address the colossal problem of climate change through ensuring responsible action and adopting a sustainable way of life. It is time that we take a collective pledge to ‘switch on’ our minds and take one simple step to ‘switch off the lights’ on March 27, 2010 from 8:30 P.M. to 9:30 P.M.”
According to Ravi Singh, CEO, WWF India, the campaign will be joined by 92 countries and 878 cities.